Building visual systems across branding, packaging and digital design, created to be felt, used and remembered.

Ecuadorian designer based in Barcelona

About

Hi :).

I'm Stephanie, known as Muki and MukiDesign is where my designer brain lives.

I help brands uncover what makes them authentic and translate it into design people can genuinely connect with.

Over the past 10 years I've worked across branding, packaging and digital design, independently with entrepreneurs and within agency environments for established brands, building visual systems that go beyond aesthetics into lived experience.


I'm driven by the idea that connection doesn't happen in big gestures, but in the accumulation of small, intentional details that shape how a brand is perceived, used and remembered.

Noah miles, web designer and developer

EXPERIENCE

Experience

Company

role

Year

ELOGIA

Senior Brand Designer

2020-Actual

ELOGIA

Senior Brand Designer

2020-Actual

Sportime/AndeSports

Graphic Designer / Production

2014-2018

Sportime/AndeSports

Graphic Designer / Production

2014-2018

Independet designer

Brand / packaging designer

2018-actual

Independet designer

Brand / packaging designer

2018-actual

Capabilities

From strategy to visual system, I build brands and visual solutions that know who they are and show it consistently across every touchpoint.

Working across agency environments and independent practice has given me a versatile eye, trained on big brand thinking, sharpened by the closeness of working directly with brands.


Brand strategy · Visual identity · Naming · Packaging · Art direction · Events

Branding

Strategic branding that builds clarity, consistency, and a strong visual identity.

Brand identity

Graphic Systems

brand experiences

Strategy

Naming

Branding

Strategic branding that builds clarity, consistency, and a strong visual identity.

Brand identity

Graphic Systems

brand experiences

Strategy

Naming

WEB AND DIGITAL DESIGN

Digital touchpoints designed to feel like the brand, from the first click to the last scroll. I design across the full digital ecosystem, ensuring every interaction is intentional and consistent

UX / UI DESIGN

LANDING PAGES

DIGITAL FLOWS

WEB DESIGN

EMAIL DESIGN

WEB AND DIGITAL DESIGN

Digital touchpoints designed to feel like the brand, from the first click to the last scroll. I design across the full digital ecosystem, ensuring every interaction is intentional and consistent

UX / UI DESIGN

LANDING PAGES

DIGITAL FLOWS

WEB DESIGN

EMAIL DESIGN

PACKAGING

Where brand identity becomes something you can hold. Every surface, material and detail designed to create an experience before the product is even opened.

STRUCTURAL CONCEPT

BRAND EXTENSION

LABEL DESIGN

RETAIL PRESENCE

PACKAGING

Where brand identity becomes something you can hold. Every surface, material and detail designed to create an experience before the product is even opened.

STRUCTURAL CONCEPT

BRAND EXTENSION

LABEL DESIGN

RETAIL PRESENCE

CREATIVE DIRECTION

The connective tissue between strategy and execution, ensuring every creative decision serves the brand's bigger story.

ART DIRECTION

VISUAL GUIDELINES

CAMPAIGN CONCEPTS

ASSETS PRODUCTION

CREATIVE DIRECTION

The connective tissue between strategy and execution, ensuring every creative decision serves the brand's bigger story.

ART DIRECTION

VISUAL GUIDELINES

CAMPAIGN CONCEPTS

ASSETS PRODUCTION

WHAT I BELIEvE

Details are never small

Design without strategy does not stands out

Great brands aren't just seen, they're felt.